In the middle of the corona crisis and intelligently locked down, there is nothing more left than to overthink the future. Ok, not quite right, as our business continues, as well as hurrying up the kids in doing their online lessons. But still; this weird time frame, where the whole world seems to have come to a sudden standstill, makes the brain work overtime.
At first when thinking about the future, my mind was blank. No thoughts what so ever. Nothing. Luckily the usual business stayed business as usual - except that my team (hero’s!) from one moment to the next worked from home without complaint and any loss of dedication. But what about the new plans, exciting idea’s and businesses we are about to start up!?
How to go?
How to go about when nobody knows if shops will be shops again, whether we will go out to dinner with friends like we used to or how we will look at the world and our needs the moment we will be released? Who will tell us we won’t be locked up again? That we have to close our doors again for some time and snuggle up in our homes until this or some other virus has flown over again. What can we do, knowing this might happen again.
Adapt to what the world longs for
As unpredictability is the most certain factor for the future, the answer on how to cope might be in being hybrid. Always capable to adapt. Like icecream makers who transform into chocolate manufacturers during wintertime. Like beach pavillion owners who earn their money in the summery season and close their doors in winter. Like the ‘slashes’ - people with more than one profession: entrepreneur/speaker/writer/blogger/influencer / / /, all adapting to what the world needs for at a certain moment.
As unpredictability is the most certain factor for the future, the answer on how to cope might be in being hybrid. Always capable to adapt. Like icecream makers who transform into chocolate manufacturers during wintertime.
Let’s take a ride
These adapters make our brains loop on and let’s take a ride. For instance: a store reopens - consumers enjoy the real life experience - back in lockdown again - store closes - brings the experience online - the local shop assisant still serves the consumer and takes him on a virual tour - or drives by with a truck bringing the goods door to door - or launches inspirational magazines or - or - or... And when out of lockdown the store reopens - consumers enjoy the real life experience once again.
Actually, this is what we at Balthazar already have been doing for a bit - from being a creative agency to developing our own brand - because of the lockdown back to the design tables (at home) - and sharpening our strategies - eventually to come back with something new.
For people as well as brands and businesses a hybrid business model might be the solution. Yes, people do want to go to stores again, go out to dinner, buy new clothes and want to go to work to be among other people. But maybe in a different manner than we used to. Besides producing smaller batches and producing closer to home, hybridity is about being viable and able to adapt. More dynamics in when, where and how to work, develop and deliver.
A new pace and new space
It takes a lot of creativity, entrepreneurship and a great team to accomplish hybridity. Going beyond the strictness of how we used to do things. Finding a new pace and new space for developing what the world longs for.